Critical+Viewing+Literacy

media type="youtube" key="8F_G2zp-opg?fs=1" height="385" width="480"

The main idea of this commercial is to make it seem obvious that Geico would save you 15% on car insurance based on a nursery rhyme that practically everyone knows. People know that the little piggy cried "wee wee wee" all the way home, so people should know that Geico will save you money. The intended audience would be potential buyers of car insurance, especially the stereotypical soccer-mom personna who trucks children around. It persuades the audience by sort of taking them back to their childhood. The commercial brings back memories and related it to car insurance, making something complex seemingly simple. The very first statement asks a rhetorical question triggering that memory, followed by the commercial which makes the audience laugh at the twist.

Looking at the commercial from the viewpoint of a critical analysis is very different than just a casual viewing. The casual viewing still triggers the memory and makes one laugh. But looking at it from an analytical viewpoint shows how effective that method could be. It shows the process by which people would see how Geico could be "THE insurance" for them.